// glossary entry
Microsoft Advertising (formerly Bing Ads)
What is Bing Ads?
Microsoft Advertising (formerly Bing Ads) is Microsoft's advertising platform, which allows businesses to run paid ads on Bing Search and the Microsoft Advertising Network, typically paying per click.
What does this mean for your business?
The old name lives on: Microsoft’s API is still called the Bing Ads API, while accounts and billing are handled through Microsoft Advertising. Whether the platform is worth it for you depends on whether your customers search via Bing. A test with a small budget will clarify this—not the market share debate. It’s common to use it as a supplement to Google Ads, with the same keywords and ads.
We’ll address whether Microsoft Advertising is worth it alongside Google within the context of Google Ads, since campaigns can be transferred from there.
Source
- Microsoft Learn: Get Started With the Bing Ads API (“the Bing Ads API provides a programmatic interface to Microsoft Advertising”), accessed on October 22, 2026
// synonyms
- Microsoft Ads
- Bing Advertising
- Microsoft Advertising
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