Google Ads (formerly AdWords)

What is AdWords?

Google Ads (known as AdWords until July 2018) is Google’s advertising platform, which companies use to run paid ads on Google Search, the Display Network, and YouTube, typically paying per click.

What does this mean for your business?

Anyone offering you “AdWords” today is using a name that Google phased out on June 27, 2018. This says nothing about the quality of the work, but accounts, invoices, and reports have been managed under Google Ads ever since. Insist that the Google Ads account be registered in your name and that you have direct access to it. Reports alone aren’t enough. The entry on SEA explains how paid search ads work in general.

You can find out how we set up and review Google Ads accounts on the Google Ads page.

Source

• Google: Introducing Simpler Brands and Solutions for Advertisers and Publishers, June 27, 2018, accessed October 22, 2026