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Cookie consent is the prior consent of a website visitor before a website stores or reads information on their device, such as for tracking and marketing cookies. In Germany, this is governed by Section 25 of the TDDDG.
Since May 14, 2024, the law has been known as the TDDDG (previously TTDSG), but the content of Section 25 has remained the same: Storing and reading data on the end device is permitted only with consent based on clear and comprehensive information. The only exceptions are the transmission of a message and what is strictly necessary for a service expressly requested by the user. The consent itself must meet the requirements of the GDPR. In practice, this means: Tracking and marketing scripts are loaded only after consent is given, and you can demonstrate who consented, when, and for what purpose. This is implemented via a consent management platform (CMP).
We check whether banners, tracking, and consent are technically compatible as part of our technical SEO process.
As of October 22, 2026. This entry is for informational purposes only and does not constitute legal advice.
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