// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
Medical supply stores rank well locally, but not for generic keywords. Traditional research doesn’t reveal the terms that patients and referring physicians actually search for. We’ll show you how AI-powered keyword analysis extracts genuine search intent from technical terms and what content clusters emerge from them.
An SEO agency in Ravensburg knows the regional market around Lake Constance, and can better assess local search intent, the industry landscape, and competitors than large agencies operating nationwide. We’ll show you why proximity remains a real advantage in local SEO even in 2026 and what services a regional partner provides.
Head terms like “SEO” or “web design” have become commoditized, the top rankings are dominated by SaaS giants and publishing companies. Long-tail keywords consisting of three to five words are significantly easier to rank for and drive more qualified traffic. We’ll show you, using five concrete examples, how SMEs can achieve rankings with targeted niche queries that make head terms unattainable.
Google Analytics 4 spits out more metrics than most small and medium-sized businesses can interpret, engagement rate, conversions, event count, scroll depth. Which of these are relevant for B2B websites, and which are just noise? We’ll show you the six metrics that truly reveal your marketing success.
Since 2025, Instagram shows profiles in a 3:4 portrait grid and lets you record Reels of up to 20 minutes. Here are all dimensions for feed, carousel, Reels, Stories and ads, with safe zones and sources, as of September 2026.
In 2026, a modern website is more than just a pretty design, it combines fast loading times, seamless accessibility, AI-compatible content management, and a conversion-optimized structure. We’ll show you the technical and content-related fundamentals that an SME website must meet today to succeed in the long term.
Local backlinks are more valuable to small and medium-sized businesses than generic domain authority hunts, a link from a regional association or the local chamber of commerce carries more weight than ten generic industry links. We’ll show you which local link sources in the DACH region are truly trustworthy and how you can systematically build relationships.
Finding local keywords isn’t just about combining “location + service” and hoping for the best. The best local keywords come from customer conversations, Google Business inquiries, and tool-based research, not from gut feelings. We’ll show you five proven steps that help small and medium-sized businesses identify local traffic opportunities their competitors are overlooking.
Category pages are often overlooked in online stores and blogs, yet they can rank for valuable high-volume keywords if their structure, content, and internal linking are optimized. We’ll show you how to turn a product list into an SEO-optimized landing page without disrupting the user experience.
How much should an SME budget for online marketing? Agency-based percentages like “5% of revenue” aren’t helpful if the industry provides inaccurate benchmarks. We’ll show you realistic budget ranges by channel and industry, from local service providers to B2B mid-sized companies with long sales cycles.
TYPO3 projects rarely fail because of the CMS itself, but rather due to unclear requirements, underestimated migration efforts, and a lack of editorial coordination. Drawing on our project experience, we’ll show you the most common pitfalls and which decisions made in the first week are critical to the project’s success.
By 2026, AI in marketing won’t be a topic of the future, it will be the difference between marketing departments that scale and those that produce junk content. The right applications save time on research, segmentation, and personalization. We’ll show you five applications that really work in SMEs, and which ones you can safely ignore.
